Josephine has a background in communications and behaviour change having worked for many years in journalism, marketing, public relations and crisis communications across private corporations and government. She has a MSc in Communications, a MSc in Psychology and a MSc in Sport and Exercise Psychology. She also has a PhD in Political Communications.
She is a Chartered member of the British Psychological Society (BPS) and a member of the Association of Applied Sports Psychologists (AASP). She is registered with the Health Care Professions Council. She writes features for sports magazines and websites and is regularly quoted in the media on how athletes and other performers can use applied sports psychology to enhance their performance.
With a long background in communications she first started learning about performance psychology after competing in Ironman Melbourne in 2013. It was a really windy day with huge waves. For someone used to swimming in a 20 metre London gym pool this was way out of her comfort zone.
She heard the commentator mention the waves. He said “you can’t control the conditions. What you can control is the way you choose to react to them.” A light bulb moment. She realized it was her choice if she was scared or not and had to choose not to be. It became the fastest Ironman she’s raced and set off a full career change, from a conversion course to learn all the basics of Psychology to the MSc in Sports and Exercise Psychology.
She loves the idea that psychology isn’t just used to help those with mental health problems get better but can be used by those already doing well to function even better. She is passionate about how it can be used positively to improve performance; whether as a professional athlete, working in business or as an amateur, competing in a sport you love.