About Her Spirit

Her Spirit was founded by Mel Berry and Holly Woodford (supported by an amazing bunch of women in Nottingham) to challenge a diet and fitness industry that is failing women and absolutely needs to change.  We spoke to hundreds of women who are also fed with diets that don’t work and 30 day shred images that are not realistic.  50% of the population is constantly on a diet and only 1 in 10 women in the UK losing 5% of their body fat and keep it off.  It’s no longer acceptable to pedal quick fixes and assume one size fits all.  

We are two ordinary women with a strong mission, but the industry is big, well established and we can’t do this alone!! We started Her Spirit to help galvanise friends, family, colleagues and women across the globe to collectively shout out and prove it doesn’t have to be this way. We want to change the diet and fitness industry for us and future generations of young women who are already being affected by fear of judgment, poor body image and low self esteem.  We believe together we can make this change. 

Through our vibrant on and offline community Her Spirit harnesses the collective power of real women to help each other take small steps towards creating healthier habits for life and not just 30 days!   We want you to find what makes you happy, healthy and achieve things you never thought possible. All of our images, educational content and stories are genuine and from ordinary women, just like us. There is no right or wrong way to feel or to live a healthier and happier life.

Her Spirit is for EVERY woman and we literally want every woman to join! When you buy an annual membership we gift a membership to a women who couldn’t afford to join. We work directly with organisation’s that support women in deprived communities to ensure your membership reaches women that most need it. Our aim is to help change the lives of 1 million women by 2022

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Mel Berry
Co-Founder

Getting the best out of myself and everyone I work with is my passion. I have had the pleasure of working with some of the best athletes, coaches and business owners in the world. Supporting these experiences has been the chance to help so many people transform their lives. And over the last five years, helping many women through campaigns such as This Girl Can and my work with Nottingham University.

I believe that anyone can achieve anything they want to. But to enable this to happen, you need good people around you to realise this. This is one of many reasons I set up Her Spirit, as good coaching and a holistic view of yourself enables long term success to happen.

As a level 2 diploma triathlon coach in my spare time I have learnt the importance of bringing together three sports (swim-bike-run) and my three elements of life. This is MIND – BODY & FUEL and our core offer of Her Spirit.

Giving back is important to me, and through my friendship with Deidre Anderson I know stability is critical. I am sure I will bore many of you about the four legs of my chair. But thank you Dee for your guidance.

My give-back over the last five years has been as the chair of Active Notts and the last two years as a board member at The Active Partners Trust. On the business give-back side of things, I am an Entrepreneur in Residence at the University of Nottingham and lastly support many to achieve athletic goals such the London Marathon, triathlons and cycling to Paris from London. 

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Holly Woodford
Co-Founder

I have spent decades working in the sport, fitness and health market and grew increasingly frustrated by the way diet and fitness industry sets women up to fail. Thirty day quick fix diets and extreme exercise routines do not make you happier or healthier. I was one of those ‘get though the day’ obsessive calorie counters and manic exercisers and it just made me more miserable. I have always been passionate about the benefits of physical activity, but only recently focused on nutrition, and learning how to eat well and prioritise my own mental health. For me the results have been life changing and for the first time in my life I am truly happy with my body image and eat guilt free. I never thought it was possible to feel the way I do and I have no absolutely no idea what I weigh!

Professionally I am passionate about helping all types of people become more active and the role technology can play in getting mass populations more physically active and nutritionally fuelled for a healthier lifestyle. I have held a range of board level and senior management roles most notably working as Executive Director at England Hockey, Head of Development Sport England, Community Director WeGoDo.com and Chief Operating Officer GoPlayGo. I am the current Board Chair of Active Devon and a past Board Member of London Sports Board and Women In Sport.”

As well as Her Spirit I also run a brand licensing business that fuses physical activity with children’s TV brands and Co-Founded GoPlayGo a mobile app that helps parents discover and book activities for their children and a class for themselves and activity providers manage their classes more efficiently on the go.

The Her Spirit Team

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Clare Hitchings
Stag Communications

I’m a Company Director of Stag Communications and an experienced journalist and PR professional. With 18 years’ experience in the industry, I’ve worked in agency-led roles, in-house in a local government environment, and in housing organisations. My work in agency has given me experience of working with construction firms, museums and tourist attractions, local government, training providers, fitness and wellbeing firms, colleges, careers advice and guidance organisations, procurement consortiums and property specialists.
I’m now using my knowledge and experience to help the Her Spirit team achieve their goals and drive forward a revolution in women’s wellbeing.
A working mother of two, with a business to run, my days are never the same, I’m constantly challenged by someone or something, and I’m ever grateful to my friends, family and the people I work with for making life interesting, fun and frankly quite crazy!

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Mark Hitchings
Stag Communications

I’m a Company Director of Stag Communications, bringing with me over 20 years of broadcast and event management experience. In those two decades, I’ve produced national and local radio shows across many formats in the UK, winning numerous awards, and being recognised at a national level. Alongside my broadcast work, I work as a photographer as well as an experienced videographer, specialising in timelapse and drone filming. Now fully CAA accredited, I can fly drones in most situations and locations across the UK.

I could never profess to know what women want, but I do know that the work we have been doing with Her Spirit, will do its best to help women across the world to find their ‘happy place’, and that’s a really rewarding though

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