About Her Spirit

We are on a mission to inspire 1 million women to get active and healthier together.

Her Spirit was founded by Mel Berry and Holly Woodford to make it easier for women to get active.

Holly and Mel became frustrated at how the needs of ALL women are being continually underserved in traditional sports, gym and leisure markets. 42% of women in the UK are not active enough for their health.  A persistent 5% gender gap remains between men’s and women’s activity levels and even more concerning the 12% gap in activity levels between Black, Asian and ethnically diverse women and white women and a 13% gap for women with a disability.

In 2018 they set out on a mission to change what was on offer for women and to find new ways to reduce the inequalities in sports and physical activity.  Since then Holly and Mel have run, swam, cycled and walked with hundreds of Her Spirit community members. They have also had their fair share of coffee, cake and chats to better understand the motivators and barriers of women starting and staying active

Armed with this rich insight they are launching their most audacious plan yet.  A plan that will change the way women experience sport and physical activity and in doing so builds a more active, healthier and fairer world together. A plan where the more minutes of activity you do the more good you can do for other women in your community. What if every minute of activity you do is valued and put into a fund that directly supports women on a low or no income so they can afford to go swimming, use the gym, enter a sporting event and access free sports equipment? 

Well, we are doing just that. Her Spirits Mission is to motivate 1 million women to be more active and in doing so raise £1 million to enable women on a low or no income to become more active.  Our mission will see the first increases in women’s physical activity rates for more than two decades and enable more women than ever to reach a healthy 150 minutes of heart-raising activity each week.

From the 1st of July, Her Spirit will establish the Her Spirit Women’s Sports Fund.  Her Spirit will be calling on funders and partners to match our collective minutes of activity to help us reach £ 1 million to invest in supporting women in members’ local communities.  Her Spirit will:

  • Gift 1 Her Spirit Membership (worth £59.99) for every 150 minutes of activity completed in the community.
  • Working with charities and community organisations we will gift 50% of every annual membership back to those communities.

Come and join the Her Spirit community and help us build a more active, healthier and fairer world together.


Mel Berry

Her Spirit Co-Founder

Getting the best out of myself and everyone I work with is my passion. I have had the pleasure of working with some of the best athletes, coaches and business owners in the world. Supporting these experiences has been the chance to help so many people transform their lives. I believe that anyone can achieve anything they want to. But to enable this to happen, you need good people around you to realise this. This is one of many reasons I set up Her Spirit. I love to swim and currently training to swim the length of Coniston twice in one weekend and Lake Windemere one way for charity.

Holly Woodford

Her Spirit Co-Founder

I have spent decades working in the sport, fitness and health market and I was one of those ‘get though the day’ obsessive calorie counters and manic exercisers and it just made me more miserable. I have only recently focused on nutrition, and learning how to eat well and prioritise my own mental health. For me, the results have been life-changing and for the first time in my life, I am truly happy with my body image and eat guilt-free. I am a serial challenger and love pushing my limits. I am currently training for my first ironman triathlon.


Our team of expert coaches help us deliver our amazing programmes, LIVE classes and coaching plans to every woman across the UK.

Mel Berry

Swimming Coach

Mel is an experienced triathlon and swimming coach and leads the swimming coaching groups and the development of the overall Her Spirit coaching programme.

Holly Woodford

Running Coach

Holly is a British Triathlon coach and has a special interest in running. Holly also leads the overall design and development of our behaviour change programmes and technology.

Helen Jenkins

Triathlon + Cycling Coach

Helen is a two times World Triathlon Champion and qualified British Triathlon coach. Helen delivers indoor cycle sessions as well as the lead coach for our Triathlon coaching group.

Sharon Leeming

Cycling Coach

Sharon is a qualified British Triathlon coach and delivers indoor cycle sessions as well as the lead coach for our Cycling coaching group. She will help you become a stronger and more confident cyclist no matter what your ability is.

Donna Frazer

Give Me 5K Running Coach

Donna is a former sprinter, who competed at four consecutive Olympic Games for Great Britain. Donna is vice president at UK Athletics and a passionate equality and diversity campaigner. Donna is your Give Me 5K Coach

Mel Young

Strength Coach

Mel is the Owner and Founder of Amazon24 Fitness and been a Personal Training for 20 years. Mel now creates successful Ladies Only Strength Programmes and lead this area for Her Spirit.

Lexie Williamson

Yoga Coach

Lexie is a fitness writer, yoga instructor and ride leader. She has written extensively for cycling magazines about the importance of stretching for cyclists and in 2013 wrote a book on yoga for cyclists.

Rebecca Oladele

Fitness Coach

Rebecca is a personal trainer and expert in post-natal exercises, GP referrals. Rebecca is also a pilates and nutrition coach who works with women 40 plus.

Jesse Lambert-Harden

Fuel & Lifestyle Coach

Jesse is a personal trainer, nutritionist and biomechanics/ movement coach. Jesse is an experienced nutrition and lifestyle coach and is the curator of our 6-week Learn to Fuel programme.

Georgia Remnant

Pilates & Yoga Coach

Georgia has been practicing yoga and pilates for over 8 years. Her aim is to help women to be the best they can each day, physically and mentally.

Caroline Martin

Yoga & Fitness Coach

Caroline has worked in the fitness industry for over 25 years and is founder of the Yoga Squad in Newark where she leads a team of yoga professionals delivering both online and offline classes.


Thanks to our amazing partnerships we are able to provide every woman the opportunity to be fitter, stronger and healthier. We love collaborating with all types of organisations, community groups and charities so please do get in touch we’d love to hear from you.